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Anatomy of a predictive dialler

Making, connecting and managing calls

A significant number of telephony services use outbound and blended predictive dialler systems. For many corporations incorporating proactive contact and notification strategies in their operations, through companies employing interactive voice messaging (IVM) (also referred to as ‘outbound IVR’) and voice broadcasting, to businesses whose prime purpose is debt collection, outbound technologies are a key component.

Outbound and blended campaigns enable enterprises to proactively reach their customers and prospects. For many, this plays a valuable role in ensuring a superior service outcome for customers and ensures efficient and effective use of agent resources. For companies whose primary business is to fill sales pipelines, streamline collections or aid telemarketing and fundraising efforts, the telephony application and software utilised is directly associated with revenue generation.

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